PERSONAL PROJECT: Conceptualized and designed a new learning experience format that blends physical ephemera, location-based instruction, and simulated augmented reality. The experience centers around "Black Feather Research," or BFR, a fictional organization whose vintage-styled reports guide learners through real-world locations to explore UX and creative design concepts.
Created the brand identity for Black Feather Research and editorial design for instructional booklets that appear as authentic archival documents. Designed and produced the inaugural experience "Crossing The Crystal Bridge" at Crystal Bridges Museum, encompassing the full user journey from printed materials to location-based video content.
